Intro

In the early 2000's with the advent of social media, humans discovered a manner to socially signal who they were online with un-verified data uploads. Blockchain now allows for a social layer to be constructed from the digital assets we own. We can now collectively share and interact over with our digital signals. This is the future of social. Additionally, social media platforms produce more than $74 billion in revenue a year, yet consumers earn nearly nothing. At Reveal we believe that users should not be monetized but rather be rewarded for creating an ecosystem of online social interactions. To reward our users, we will implement a "Socialize-to-earn" model.

The Reveal Protocol aims to accomplish the following goals:

  1. Form social interactions over on/off chain data.
  2. Reward the users for their usage of the protocol.
  3. Create incentive mechanisms to keep users in the network long-run.
  4. Be a decentralized, open source, composable protocol that puts data back in the users’ hands.
  5. Be community governed.

Token Distribution

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Economic Model

1. Socialize-to-earn: To achieve network effects as rapidly as possible we will be reserving tokens for our users to incentivize them to interact with our platform and employ a "Socialize-to-earn" model. This can be seen as a marketing budget that pays our community to use our protocol. The goal with this model is to reward every agent that participates in the network.

There are 3 major players in this ecosystem:

Observers, Contributors, Creators

Observers are rewarded for:

  1. Time spent on the protocol and consumption of content.

Contributors are rewarded for:

  1. Interactions such as messages sent, likes, comments, shares.

  2. Curation of content.

Creators are rewarded for:

  1. Number of views on their profiles.

  2. Followers.

  3. Content views

2. Staking Locking in tokens into a protocol can be seen as an investment vehicle once tokens have been earned. Staking tokens will also be requirement for voting on the governance of the protocol.

Protocol Staking: To incentivize users to lock-in their rewards they will have the ability to stake their tokens in the protocol and earn consistent staking fees.

Profile Staking: To have the ability to earn larger staking fees users will have the option to stake in a user profile and signal the best creators to follow. This will occur on a bonding curve, meaning that the earlier users stake in a profile, the greater share of the staking fees users earn on that profile for a given amount of token deposited.